yūsei brand identity2025
This work focuses on the connection between experimental graphic art and fashion design, exploring its application beyond traditional gallery settings. I am creating a fashion brand that combines graphic art, drawing inspiration from the monotype technique. I modify this technique and experiment both with the matrix and the printing process itself. This is my personal graphic experiment influenced by both Czech and international artists.

The brand is named yūsei, which in historical Japanese translation means “wandering star,” as the prints resemble the surface of a star or planet. The outcome consists of two main products: a scarf and a vest, both featuring a unisex cut, rounded corners, and delicate embroidery. As an additional product, I created a laptop sleeve sewn from leftover fabric scraps. The project also includes the brand’s visual identity, encompassing the logo, logo manual, lookbook, and other printed materials.

The project was created in collaboration with Lucie Kvapilova.

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©2025Natálie Fecková